How Can Brands Build a Winning Social Media Marketing Strategy on REDnote?

When entering the Chinese market through REDnote, your first impression matters. A smart posting strategy combines photo-text notes and video notes to attract, educate, and convert potential followers. Each format serves a distinct purpose and works best when used together strategically. 

1. Use Photo-Text Notes to Educate and Build Trust 

Photo-text notes allow you to explain your product in detail—from functions and usage scenarios to unique selling points and customer services. This format lets you create “instruction-manual” style content, which is easier to edit and update later.  

Brands can use photo-text posts to: 

• Highlight functional advantages compared to similar products. 

• Explain care, usage, or styling methods. 

• Build a professional, trustworthy image. 

2. Use Video Notes to Boost Exposure and Engagement 

Video notes combine motion, sound, voice, and emotion, which make them more engaging. Dynamic storytelling encourages repeated views and sharing, which helps with viral reach.  

Video posts are particularly useful if you: 

• Want to leverage trending topics for exposure. 

• Need to quickly grow brand awareness. T

• arget REDnote’s web and mobile audiences simultaneously. 

3. Focus Your Niche and Consistency 

Keep your content vertically focused—this means staying within a consistent product category or theme. REDnote’s algorithm labels and recommends accounts based on topic consistency.  

To strengthen your brand tag: 

• Interact with similar category content regularly. 

• Maintain a clear and recognizable tone and visual style. 

4. Post Frequently and Consistently 

Frequency matters on REDnote. Aim for daily posts, or at least 3–4 times per week. Regular updates help your account gain algorithmic trust and maintain visibility in users’ feeds. 

✅ Pro tip: Combine education (photo-text) and inspiration (video) to build both credibility and emotional connection with your audience.