Recent articles

Comparez les distributeurs locaux et les modèles DTC pour votre entrée sur le marché chinois. Découvrez pourquoi les leaders mondiaux se tournent vers le DTC.

China’s market has shifted fast. This blog compares old vs. new strategies for European brands entering China—moving from channel-driven branding to content-driven, data-powered, agile growth.

Selling to China is full of opportunity—but digital, compliance, payment, and logistics barriers are real. Here’s how technology helps brands enter China smoothly.

China’s sales calendar is completely different from Europe’s. From Chinese New Year to Double 11, each shopping festival reflects unique cultural meanings and massive business potential.

Voici comment une marque de mode masculine a construit une boutique REDnote à haute performance grâce à des tests produits agiles et une excellence opérationnelle au quotidien.

The good news? With the right tools, you can connect your Shopify store directly to Chinese e-commerce platforms—without setting up a local warehouse in China.