How Can European Brands Enter China with Their Own DTC Channel?

As global e-commerce continues to surge, China remains the largest and most dynamic consumer market in the world. Yet, many Shopify store owners face a frustrating reality: their websites are inaccessible to Chinese consumers. This means millions of eager buyers are unable to view, let alone purchase, their products.

In this blog, we’ll explain how you can not only make your Shopify store accessible in China but also build a D2C sales channel tailored for the Chinese market — with low costs and zero headcount.

Build Your Own D2C Channel

– Low-Cost, Zero-Headcount Entry into China

Many Shopify merchants believe that once their store is live, they can sell to customers worldwide. However, when targeting Chinese consumers, the reality is more complex. Due to regulatory and technical restrictions, Shopify stores are often blocked or load extremely slowly in China. This means your customers can’t even see your products — a deal-breaker for any business.

At Heyvva, we help brands take the first step to success: building their own D2C channel in China. Instead of relying on third-party marketplaces, we enable you to create a direct connection with Chinese consumers. Our solutions go far beyond website accessibility — we provide fully integrated payment, logistics, and customs clearance services, so your brand can enter China at low cost and with zero local headcount.

Whether you’re starting small or ready to fully enter the Chinese market, Heyvva offers flexible solutions:

✅ Own your D2C channel — your own e-commerce and marketing channels

✅ No separate inventory required in China — your global inventory and order data stay fully synchronized with your original e-commerce system.

✅ Complete payment integration — support for WeChat Pay, Alipay, and more to boost conversions.

✅ Reliable logistics & customs clearance — fast, compliant, and cost-effective delivery.

✅ Low-cost, zero-headcount entry — no need to build a local team; we handle everything end-to-end.