Recent articles

China’s e-commerce market is the world’s largest, with online sales around $3 trillion in 2024, over 60% of retail sales. Diverse platforms meet varied consumer needs.

China’s fashion e-commerce entered a stable, quality-focused growth phase in 2024, driven by stronger platform rules, rising sustainability demand, and rapid AI adoption.

China’s social media ecosystem is far more complex than simple “posting and liking.” It’s an integrated network combining commerce, community, and content.

In China, a foreign label no longer drives sales. Success in 2025 depends on differentiation, localization, and the right go-to-market strategy.

With the rapid growth of mobile internet and social platforms, Chinese consumers’ shopping habits are evolving. Livestream e-commerce has emerged as a dominant shopping channel.

Improve your Chinese social media marketing with a smart REDnote strategy—use photo-text to build trust, videos for exposure, and consistent niche content to grow.