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Actionable insights and inspiration for eCommerce merchants and marketers

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Elevate your eCommerce business with expert strategies, data-driven insights, and inspiration from the best practices in the industry. his blog is your resource for thriving in an omnichannel world.

How Can European Brands Successfully Launch an Online Store in China?

2 Dec 2024

A practical guide for overseas brands on how to launch and operate an online store in China—covering platforms, logistics, payments, marketing, and strategies for successful market entry.

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How Can Brands Use Influencers and WeChat Mini-Programs to Drive Growth in China?

18 Nov 2024

Use KOLs + WeChat Mini-Programs to build a China growth flywheel: spark interest, capture traffic, drive conversion, repeat purchases, and fuel viral growth.

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What Is a WeChat Mini-Program and Why Do Brands Entering China Need One?

2 Oct 2024

Discover why WeChat Mini-Programs are essential for overseas brands in China, enabling direct sales, social integration, and long-term customer engagement.

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How Do REDnote and Douyin Shape Livestream E-Commerce in China?

25 Sept 2024

A concise overview of China’s booming livestream eCommerce market, revealing how Douyin drives scale and conversion while Rednote excels in trust-based seeding and premium consumer engagement.

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What Is the Current State of China’s Bag Industry for Fashion Brands?

19 Apr 2024

An overview of China’s bag industry in 2024: market size, consumer trends toward quality, personalization, and sustainability, plus opportunities for innovative brands.

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What Are the Best Services to Integrate European Products into Chinese Marketplaces?

25 Mar 2024

Discover the best services and platforms to integrate European products into Chinese marketplaces, from CBEC solutions to AI-powered connectors and expert local operators.

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