Recent articles

China’s e-commerce ecosystem is evolving rapidly. From Tmall to REDnote (Xiaohongshu), each platform has its own unique audience and business logic.

A Comprehensive comparison of Chinese and European e-commerce habits, covering shopping channels, payment methods, logistics, returns, and consumer behavior.

In the REDnote ecosystem, regular accounts are mainly for content creation and social interactions. A Professional Account, is specifically designed for brands, advertisers, and merchants.

This guide explains why video content is essential for e-commerce success and how to create authentic, engaging, and valuable videos that drive visibility, interaction, and conversion.

China’s e-commerce market is the world’s largest, with online sales around $3 trillion in 2024, over 60% of retail sales. Diverse platforms meet varied consumer needs.

China’s fashion e-commerce entered a stable, quality-focused growth phase in 2024, driven by stronger platform rules, rising sustainability demand, and rapid AI adoption.