Actionable insights and inspiration for eCommerce merchants and marketers

Recent articles

Elevate your eCommerce business with expert strategies, data-driven insights, and inspiration from the best practices in the industry. his blog is your resource for thriving in an omnichannel world.

How Does China’s E-Commerce Landscape Work for European Brands?

30 mai 2025

China’s e-commerce market is the world’s largest, with online sales around $3 trillion in 2024, over 60% of retail sales. Diverse platforms meet varied consumer needs.

What Is the State of China’s Fashion E-Commerce Industry in 2024?

25 avr. 2025

China’s fashion e-commerce entered a stable, quality-focused growth phase in 2024, driven by stronger platform rules, rising sustainability demand, and rapid AI adoption.

Which Chinese Platforms Should Brands Use to Promote Their Business in China?

8 avr. 2025

China’s social media ecosystem is far more complex than simple “posting and liking.” It’s an integrated network combining commerce, community, and content.

What Does It Really Take for French Brands to Win in China in 2025?

6 mars 2025

In China, a foreign label no longer drives sales. Success in 2025 depends on differentiation, localization, and the right go-to-market strategy.

How Is Livestream E-Commerce Changing Consumer Behavior in China?

27 févr. 2025

With the rapid growth of mobile internet and social platforms, Chinese consumers’ shopping habits are evolving. Livestream e-commerce has emerged as a dominant shopping channel.

Comment les marques peuvent-elles élaborer une stratégie gagnante de marketing sur les réseaux sociaux sur REDnote ?

15 janv. 2025

Améliorez votre marketing sur les réseaux sociaux chinois grâce à une stratégie REDnote intelligente  : utilisez les notes photo‑texte pour instaurer la confiance, les vidéos pour gagner en visibilité, et un contenu de niche cohérent pour développer votre audience.

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