Recent articles

China’s social media ecosystem is far more complex than simple “posting and liking.” It’s an integrated network combining commerce, community, and content.

In China, a foreign label no longer drives sales. Success in 2025 depends on differentiation, localization, and the right go-to-market strategy.

With the rapid growth of mobile internet and social platforms, Chinese consumers’ shopping habits are evolving. Livestream e-commerce has emerged as a dominant shopping channel.

Improve your Chinese social media marketing with a smart REDnote strategy—use photo-text to build trust, videos for exposure, and consistent niche content to grow.

A practical guide for overseas brands on how to launch and operate an online store in China—covering platforms, logistics, payments, marketing, and strategies for successful market entry.

Use KOLs + WeChat Mini-Programs to build a China growth flywheel: spark interest, capture traffic, drive conversion, repeat purchases, and fuel viral growth.